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China’s e-commerce market has always attracted a lot of attention, of which 1688 vs alibaba is undoubtedly the two giants. They not only occupy an important position in the domestic market, but also have international influence. Let’s take a look at the background and characteristics of these two platforms and their position in the e-commerce field.

1. Alibaba: representative of the e-commerce giant

Founded in 1999 by a team led by Jack Ma, Alibaba has quickly grown into one of the largest e-commerce companies in China and the world. It started as a B2B business and then expanded into the B2C and C2C markets, creating popular online shopping platforms such as Taobao and Tmall. Alibaba’s vision is to build an e-commerce ecosystem that serves the whole world and make the world no difficult business.

2. 1688: the pioneer of B2B e-commerce

Launched in 2003, 1688.com is a B2B e-commerce platform under Alibaba Group. Unlike consumer-oriented platforms such as Taobao and Tmall, 1688 is mainly oriented to merchants, providing supply chain management, wholesale procurement and other services. It is China’s largest online wholesale marketplace, providing domestic and international merchants with a wealth of commodity resources and supplier information.

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3.1688 vs alibaba difference

Business Model: Alibaba is mainly oriented to consumers and provides retail business, while 1688 is mainly oriented to merchants and provides wholesale procurement services.
User Groups: Alibaba’s platform has both consumers and merchants, with a wide range of user groups; while 1688’s users are mainly merchants and wholesalers, focusing on supply chain and procurement needs.
Market Positioning: Alibaba is one of the largest e-commerce companies in the world with influence both at home and abroad; while 1688 occupies an important position in the domestic market and is the leader of China’s B2B e-commerce.

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4. 1688 vs alibaba development trend

As China’s e-commerce market continues to grow, both 1688 vs alibaba are constantly innovating and expanding their business scope. Alibaba is strengthening its globalization layout and expanding its overseas markets, while 1688 is continuously optimizing its supply chain management and improving its service quality. It is foreseeable that over time, 1688 vs alibaba will continue to play an important role and maintain its leading position in the e-commerce sector.


By sharing the science in this article, we hope to help you gain a deeper understanding of the advantages of 1688 vs alibaba and provide guidance for your e-commerce journey. Whether you are a consumer or a merchant, you can find the right platform for you in 1688 vs alibaba.

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